Blog
Implement DMARC for Trust Before Google AMP for Email
Thu, 09/03/2020
With marketers more dependent on digital channels, many may accelerate their tests of Google's AMP for Email technology in search of an edge. But without an email protocol called Domain-based Messaging Authentication, Reporting and Conformance (DMARC), fraudsters could weaponize the trust customers expect from your brand for their own evil intentions and put consumers and businesses at risk.
The...