For a growing number of email marketers, it may be "BIMI or bust." As of June 30, nearly 5,300 companies have adopted Brand Indicators for Message Identification (BIMI), a new email standard for showcasing a brand's logo next to its email messages in recipient inboxes, with built-in protections against phishing-based brand spoofing.The tally reflects a 3.8X increase in the number of brands...

If you haven't deployed Domain-based Messaging Authentication, Reporting, and Conformance (DMARC) to protect your brand from being impersonated in phishing scams, there are pressing reasons to jump on it now. Without a doubt, these are extraordinary times for individuals and organizations alike as we've been forced to change the way we work, shop, play, and live seemingly overnight, and for far...

With marketers more dependent on digital channels, many may accelerate their tests of Google's AMP for Email technology in search of an edge. But without an email protocol called Domain-based Messaging Authentication, Reporting and Conformance (DMARC), fraudsters could weaponize the trust customers expect from your brand for their own evil intentions and put consumers and businesses at risk.The...

Hint: DMARC Alone Won't Cut ItThink the prospect of cybercriminals using your domains to launch phishing attacks sounds bad for your brand? Just wait until you hear the latest on lookalike domains.Over the last few months, researchers have been discovering a troubling number of phishing sites that feature domains meant to impersonate leading brands in a variety of industries.Sometimes referred to...

Editor's Note: This post originally appeared on the Microsoft Security blog and has been republished here. You already know that email is the number one attack vector for cybercriminals. But what you might not know is that without a standard email security protocol called Domain Message Authentication, Reporting, and Conformance (DMARC), your organization is open to the phishing attacks that...

Scammers know that impersonating a trusted government agency is an extremely effective way to trick or scare victims into handing over money, personal data, or sensitive information. In many cases, it’s all too easy for cybercriminals to use the agency’s own domains to send authentic-looking phishing emails to constituents and contractors. That’s why the Department of Homeland Security announced...

This post originally appeared on the Armadillo Blog and has been lightly edited for clarity. Most organizations have been successful in blocking malicious emails targeted at their employees, at least to some extent. Various on-premise and cloud providers exist to take care of anti-spam, anti-virus, reputation scores, and advanced features such as sandboxing of executables.As a service provider...

First, An ApologySorry, demand generation professionals. We still love you and your jobs aren’t going away. But, as you are well aware, the B2B buyer journey has changed—dramatically. Your roles, measurements, data sources, and tool sets have also transformed. All for the better.Meanwhile, building quality pipeline is becoming harder, as is capturing the mindshare of time-starved buyers who are...

Over the past 6 months, 100% of Agari customer brands and more than 80% of their domains have been the target of consumer phishing or B2B phishing attacks impersonating their brand to commit fraud. While the cost of phishing attacks isn't always visible, there are very real costs to businesses in the form of email deliverability, brand value and fraud costs.The root cause of this problem is that...

Don't look now, but a growing number of phishing attacks are luring in your customers—by impersonating your brand.As if all the spear-phishing attacks against your company weren't bad enough, just wait until you see the scams targeting your customers with email messages appearing to come from your brand.With impersonation attacks surging in recent months, some are wondering: Is DMARC email...

Every year, more than 5 million homes are bought and sold in the U.S. Given this volume, it should come as no surprise that the real estate industry is a prime target for email-based crimes. Cyber criminals are spoofing (and in some cases taking over) the email accounts of real estate agents, title companies, and others involved in the home buying process. Once the criminal gains access, he or she...