There is little doubt that AI-fueled impersonation campaigns and novel attacks via non-traditional channels have emerged as a primary concern for security teams. Brand impersonation is on the rise, with nearly 40 look-alike domains targeting brands each month. On social media, impersonation attacks account for almost half of all threatening content. And online counterfeit campaigns are increasingly abusing trademarked materials in paid search ads and direct messages to convince victims of their legitimacy.
Bad actors are increasingly diverse in the ways they initiate fraudulent activity, using QR codes, social media ads, and collaboration tools to reach victims. The challenges posed by these threats are compounded by limited visibility and a lack of a comprehensive understanding of the threat ecosystem.
To help organizations stay ahead of these threats, Fortra recently hosted a roundtable discussion featuring six experts in Digital Risk Protection. The panel, comprising specialists in social media, dark web monitoring, email security, domains, and credential theft, aimed to unravel the complexities of brand impersonation attacks and provide actionable insights for organizations to enhance their defenses in 2024.
During the discussion, our experts addressed critical questions sourced from industry thought leaders, presenting practical and solution-oriented responses that security teams can integrate into their defense strategies today. Moderated by Michael Tyler, Senior Director of Security Operations, the roundtable covered topics such as the trending lure techniques for 2024, the role of data science in elevating attack deliverability, the most exploited channels for launching attacks, and the unique brand spoofing risks associated with popular social platforms.
We’ve converted the transcript from this information-rich session into a downloadable PDF to empower security teams with valuable insights into the ever-changing landscape of brand protection and equip organizations with steps they can implement now to strengthen their security playbooks.
As the digital landscape continues to evolve, prioritizing brand protection is crucial, and the knowledge shared in this downloadable masterclass will supply organizations with the tools to navigate the challenges of 2024 and beyond.
Download the Brand Threats Masterclass today.
