Blog
Why DMARC Could Make or Break Your B2B Email Marketing Programs
Tue, 05/21/2019
In B2B email marketing, nothing says amateur hour like a landing page with the words "Not Secure" in the URL. A missing SSL certificate is bad enough, but it's the lack of something called "Domain-based Message Authentication, Reporting & Conformance" (DMARC) that could obliterate your KPIs and cost your company millions in brand reputation and revenue.As the CMO of a fast-growth technology...