For a growing number of email marketers, it may be "BIMI or bust." As of June 30, nearly 5,300 companies have adopted Brand Indicators for Message Identification (BIMI), a new email standard for showcasing a brand's logo next to its email messages in recipient inboxes, with built-in protections against phishing-based brand spoofing.The tally reflects a 3.8X increase in the number of brands...

If you haven't deployed Domain-based Messaging Authentication, Reporting, and Conformance (DMARC) to protect your brand from being impersonated in phishing scams, there are pressing reasons to jump on it now. Without a doubt, these are extraordinary times for individuals and organizations alike as we've been forced to change the way we work, shop, play, and live seemingly overnight, and for far...